#PlayBrave

SJ is a Finnish esports organization founded in 2017 as SuperJymy. The organization was created as a part of the most prolific Finnish baseball club Sotkamon Jymy. In 2019 SuperJymy detached itself from the baseball club and rebranded into SJ Gaming. In the early 2021 SJ Gaming was rebranded to SJ with a fresh new brand image and brand message Play Brave.