SJ is a Finnish esports organization founded in 2017 as SuperJymy. The organization was created as a part of the most prolific Finnish baseball club Sotkamon Jymy. In 2019 SuperJymy detached itself from the baseball club and rebranded into SJ Gaming. In the early 2021 SJ Gaming was rebranded to SJ with a fresh new brand image and brand message Play Brave.
Play Brave message represents courage, influence, and responsibility. Courage to do things differently and to be genuine. Influence the development of the field of esports and renew the old ways of working. As well as taking a more responsible approach. Taking a stand against online bullying and being your authentic self.